The 2025 State of Reading Report by Everand, released on January 15, offers a compelling glimpse into how readers are engaging with literature in an increasingly digital age. Based on a survey of over 1,500 U.S. participants, the report also highlights the ways in which technology, social media, and shifting cultural norms are shaping this timeless activity.
Why We Read: From Relaxation to Connection
One of the most striking findings of the report is that 94% of participants consider reading an important part of their lives. For many, reading serves as a source of entertainment and a way to escape daily stresses. In fact, 85% of respondents stated that reading makes them feel relaxed, with younger readers emphasizing its ability to foster a sense of connection and reduce feelings of loneliness.
Reading also contributes to personal growth and mental well-being. Studies cited in the report show that reading fiction can enhance empathy and creativity, further broadening the activity’s appeal. This dual role of reading—as a source of leisure and a tool for self-improvement—explains its enduring popularity across diverse demographics.
Who Reads What: Genre Preferences Across Audiences
Reading preferences reveal intriguing differences among age groups and genders. Women are more likely to read for relaxation, while men tend to prioritize reading for work or education. Mystery and Crime novels are the most popular genres overall, appealing to readers of all ages except those aged 18-24, who favor Romance.
Interestingly, the Western United States emerges as a region with unique literary tastes, with a higher inclination toward Science Fiction and Fantasy. The Northeast favors Biographies and Memoirs, while the South leans toward Religion and Spirituality.
The Rise of Digital Formats and Diverse Consumption
The shift toward digital formats is another significant trend highlighted in the report. While physical books still hold sentimental value, digital options are increasingly popular for their convenience and accessibility. A notable 50% of respondents prefer a mix of physical and digital books, while 57% enjoy a combination of audiobooks and ebooks. These formats offer flexibility, allowing readers to integrate reading into their busy lives more easily.
Social media platforms have become cultural phenomena, driving book sales and connecting readers across the globe. The report notes that 28% of participants believe social media has greatly influenced their reading habits, with younger readers particularly likely to discover new books through these platforms. This digital shift has democratized access to literature, enabling readers to explore a wider range of genres and authors.
Book Clubs: Old Traditions Meet New Technology
Book clubs remain a vital part of the reading community, blending traditional in-person meetings with digital opportunities. Among survey participants, 69% reported that book clubs help them discover new books and authors, while 63% appreciated the sense of connection these groups provide. Despite this, 43% of readers avoid book clubs because they prefer to choose their own reading material, suggesting a demand for more customizable formats.
Everand has responded to this need with its Everything Club, a flexible book club model that allows members to read whatever they want, whenever they want. This innovative approach aligns with the broader trend of personalization in modern reading.
Challenging Trends: Book Bans and Advocacy
The issue of book bans has been a contentious topic in recent years, and the report highlights strong opposition among readers. An overwhelming 86% of respondents somewhat or strongly oppose book bans, viewing them as a threat to intellectual freedom. However, the report also reveals a gap in awareness, with 31% of readers admitting they are unfamiliar with which books are currently banned. This underscores the need for education and advocacy to protect access to diverse voices and stories.
The Modern Reader: A Portrait of Inclusivity
Modern readers are characterized by their inclusivity and adaptability. According to the report, 84% of respondents believe that “the best stories are the ones you like,” reflecting an expansive view of what constitutes meaningful literature. This perspective is supported by data showing that readers who spend more time on the activity tend to explore a wider variety of genres. Those who read 12 or more hours per month, for instance, engage with an average of seven different genres, compared to just five for those who read less than 30 minutes per month.
The report also highlights the growing popularity of fusion genres like “Romantasy,” which combine elements of romance and fantasy to create emotionally complex narratives. This trend reflects readers’ appetite for innovative storytelling that transcends traditional boundaries.
Where and When We Read
Reading habits are also shaped by lifestyle and personal preferences. Most participants reported reading at home in a cozy spot (43%), with others enjoying the activity in bed before sleeping (19%) or wherever they can find the time (25%).
The convenience of digital formats further supports this flexibility. Ebook and audiobook subscriptions, used daily or weekly by 77% of respondents, allow readers to access their favorite stories anytime and anywhere.
